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Sound Logo Animation
Visualizing the invisible. I was tasked with branding the SCAD Sound Design department by creating a visual mark specifically designed to be "heard." The challenge lay in translating the raw, visceral experience of audio into a static identity that feels both immediate and deep.
Role
Motion Designer




Process
Resonance through layering. I approached the design by mapping how sound moves fluid, overlapping, and constantly in flux. By utilizing soft gradients and tactile noise textures, I mimicked the physical properties of a sound wave. Every glow and blur was a deliberate choice to capture the duality of audio: its technical precision and its profound emotional resonance.




Software
After Effects
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