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Sound  Logo Animation

Visualizing the invisible. I was tasked with branding the SCAD Sound Design department by creating a visual mark specifically designed to be "heard." The challenge lay in translating the raw, visceral experience of audio into a static identity that feels both immediate and deep. 

Role

Motion Designer 

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Process

Resonance through layering. I approached the design by mapping how sound moves fluid, overlapping, and constantly in flux. By utilizing soft gradients and tactile noise textures, I mimicked the physical properties of a sound wave. Every glow and blur was a deliberate choice to capture the duality of audio: its technical precision and its profound emotional resonance.

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Software

After Effects

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