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Monotype x Penguin House
Event Media Graphics
Traditional books feel still in a world that moves. Our brains are wired for rhythm for scrolling, swiping, and instant feedback. This project explores the disconnect between static reading and the digital-native cognitive experience, aiming to create 'rhythmic' reading environments that align with how modern minds absorb information. By integrating non-linear navigation and strategic decision-making, we can support the unique cognitive skills required for digital mastery.
Role
Motion Graphics • Creative Strategist • App Tech • Ideation
Strategy
Emerging adult readers (ages 16–24) navigate a distraction-first world with shortened attention spans. While they value aesthetics and immersive experiences, they struggle with sustained long-form reading in traditional formats. Research indicates that 57.5% of students already prefer electronic textbooks for their ability to support strategic notations and non-linear movement tools that traditional paper reading lacks.
I translated our core strategy into a functional app prototype, focusing on non-linear navigation and interactive feedback loops. To bring the vision to life, I developed the video motion graphics, using kinetic typography and fluid transitions to visualize how information 'unfolds' for a modern audience. This multi-disciplinary role ensured that the strategic intent was preserved from the first brainstorm to the final animated reveal.
Softwares
After Effects
Base 44
Adobe Illustrator
Figma
Gemini
Sora
Credits
Ryan Stanford
Ayshwariya Kumar
Taylor McPherson
Amelia Garip
Project Manager
Creative Strategist
Art Direction Support
Copywriter
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