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Maniac- A Netflix Original

Brand  Packaging  for a Show

In collaboration with Youmin Shin, we rebranded the packaging for Maniac to honor the series' core themes of psychological tension and interconnected realities. Inspired by the 'retro-tech' aesthetics of Severance and Legion, the design fuses 80s hardware vibes with 3D minimalism. The result is a 'layered' visual experience that feels grounded yet unsettling inviting the viewer into a strange, undefined universe.

Role

Title Sequence Development, Billboards & Netflix Banner

Netflix Banner

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Instagram Grid

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Billboards

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We translated the show’s sterile lab environments and repetitive machinery into a cohesive visual language of linear patterns and representational graphics. By using these elements as a through-line, we visualized the simultaneous existence of disparate worlds. The packaging doesn’t just sit on a shelf; it serves as a physical gateway to the show’s psychological depth and interconnected narrative.

Process

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Software

Cinema 4D, Adobe After Effects

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