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Element Tree- Palmetto Citrus Candles
The objective was to explore the intersection of light and scent through product cinematography. We partnered with a local Savannah-based apothecary to translate their signature candle into a high-energy, high-mood social campaign exchanging a single product for a full visual narrative.
Role
Cinematography • Art Direction • Post Production
Process
I sat with the product to define its "vibe" before ever picking up a camera. By balancing vintage warmth with a clean, modern edge, I translated specific scent notes into a visual language. Pacing and texture were used to mirror the brightness of citrus against the grounding weight of sandalwood, creating a world that feels lit from within.
First Visit to Element Tree
Set up Shot
Using a Cannon R5 for the first time
Outcome
A sensory invitation. A short film that bridges the gap between invigorating and calm. The final edit found its home on social, providing a digital window into a physical space. It’s a visual translation of a mood—inviting the viewer to feel the atmosphere before the match is even struck.
Software
Cannon R5
Adobe After Effects
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