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Taj Lake Palace: A Cultural Symphony

Promotional Campaign Video

The brief for this project was to choose a product/ service that resonate with myself as an artist and come up with something that integrates the artist (myself) in the art and also promote the chosen service. I chose  to go with a hospitality chain in India, "Taj" and cover one of their Lake Palace hotels in Udaipur, India

Styleframes

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I knew the heart of this piece had to be rooted in something meaningful, so I designed a custom chakra as the central motif a symbol of harmony and spirituality that feels intrinsically connected to Indian tradition. From there, it became about weaving that symbolism into every frame, using motion design to bring the chakra to life in ways that felt both reverent and fresh. I wanted the animation to mirror the palace itself: grand yet intimate, historic yet timeless. It was a balance of honoring cultural richness while creating something that could live and breathe on social media, capturing attention without losing depth.

Process

A social media video that doesn't just promote a luxury destination—it tells a story about heritage, beauty, and belonging. The animated chakra became more than decoration; it's the thread connecting tradition to the present moment, culture to aspiration. The piece showcases the Taj Lake Palace as both an iconic landmark and a living expression of Indian artistry, proving that brand storytelling can be visually stunning and culturally meaningful at the same time.

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Software

Procreate
Adobe After Effects
Adobe Illustrator

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